Deliver real-time, connected customer experiences.
Build stronger relationships with your customers, and earn and keep their trust, with SAP C/4HANA. This in-memory customer experience (CX) suite offers cloud solutions for marketing, commerce, sales, service, and customer data – and uses intelligent technologies like machine learning to power real-time engagements.
learn moreImprove your efficiency with SAP C/4HANA
Customer-first
Puts customers at the center of your business with deeply-integrated features that help build trusted experiences.
Trusted relationships
Gain a deeper understanding of your customers, predict and proactively meet their needs – and provide personalized customer experiences.
Modular CRM system
Modular applications for easier adoption of best-of-breed functionality with the ROI and scalability of a suite.
What is SAP C/4HANA about?
Transform your business faster
SAP C/4HANA was built to help you thrive in an economy where products are becoming services – and the experience of selecting, buying, consuming, and getting help with those services is quickly becoming the differentiator.
Build trusted relationships
Fourth-generation CRM is not about automating transactions or managing processes – it’s about creating a series of moments which feel genuine and inspire trust. SAP C/4HANA gives customers control over their data and how it’s used, sold, or marketed.
Create great experiences, every time
With tight integration to SAP S/4HANA and your other enterprise systems, SAP C/4HANA breaks down silos – and empowers employees across every department to create simpler, personal, and more helpful connections with customers.
Keep up with your customers
With an in-memory architecture that leverages of SAP Cloud Platform, our customer experience software provides rich microservices for extension and integration – so you can bring consumer-driven innovation to market in record time.