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Deliver real-time, connected customer experiences.

Build stronger relationships with your customers, and earn and keep their trust, with SAP C/4HANA. This in-memory customer experience (CX) suite offers cloud solutions for marketing, commerce, sales, service, and customer data – and uses intelligent technologies like machine learning to power real-time engagements.

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Improve your efficiency with SAP C/4HANA

Customer-first

Puts customers at the center of your business with deeply-integrated features that help build trusted experiences.

Trusted relationships

Gain a deeper understanding of your customers, predict and proactively meet their needs – and provide personalized customer experiences.

Modular CRM system

Modular applications for easier adoption of best-of-breed functionality with the ROI and scalability of a suite.

What is SAP C/4HANA about?

Transform your business faster

SAP C/4HANA was built to help you thrive in an economy where products are becoming services – and the experience of selecting, buying, consuming, and getting help with those services is quickly becoming the differentiator.

Build trusted relationships

Fourth-generation CRM is not about automating transactions or managing processes – it’s about creating a series of moments which feel genuine and inspire trust. SAP C/4HANA gives customers control over their data and how it’s used, sold, or marketed.

Create great experiences, every time

With tight integration to SAP S/4HANA and your other enterprise systems, SAP C/4HANA breaks down silos – and empowers employees across every department to create simpler, personal, and more helpful connections with customers.

Keep up with your customers

With an in-memory architecture that leverages of SAP Cloud Platform, our customer experience software provides rich microservices for extension and integration – so you can bring consumer-driven innovation to market in record time. 

Discover SAP C/4HANA through a video

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